NEW Alliance Française de Sydney website

After many months of work, the Alliance Française de Sydney website is live!
Check it out. Basically, the brief was to get away from the previously corporate feel to the website, and instead present the institution as an lively cultural and linguisitic institution.

Creating a distinct hierarchy of information was priority. Event and courses details were separated to give people the most important information directly and quickly.

More to come!

Trans/mute

New poster for Nomad! If you're in Sydney or Canberra, go see them. Notice the timeline?

Ogilvy for Expedia

This is no way to get out of post-Christmas blues but this is a great example of a great idea, executing playfully but with restraint. The little stamps are a nice touch.

Too often clients want their logos to be a massive element in the design but the way your eye is drawn down to the stamp and logo makes it all the more memorable.

See more example on Creative Review.

Hot Bread Kitchen

Loving the new work for Hot Bread Kitchen by Pentagram. The patterned icons are great and versatile, and the purple colour lends an arabesque feel, in line with the company's "breaducation"mission and a celebration of the the art of breadmaking.

It's easy to see how the pattern could be expanded to interiors, cookbook covers, paper bags...

Masterchef bus ads

The latest Masterchef bus ads reminds me of the poster for the Social Network: sinister looking photography combined overlaid white geometric sans-serif.

Christmas is just around the corner.

Does Santa really exist? from Beyond on Vimeo.

I love how nerdy this is. Kudos to the person who worked this all out.

I really like this quote from Mind Design: 

'What condition do you think graphic design in the near future?
Many small graphic design studios are working almost exclusively in the arts and culture sector. There is nothing wrong with that at all but in future it could be an interesting challenge to win back some ground in the commercial sector that is dominated by marketing and make ordinary consumer goods look better and more individual. The economic crisis might help since big marketing budgets have been cut and more creativity is a good alternative.'

It can be really difficult to convince commercial and arts sectors to take creative risks, and be playful and confident with their branding. When you are able to convince them of taking the plunge and try something new and creative, it is a great feeling of achievement.