I was disappointed to learn that the CAN/CAN'T campaigns that have been running throughout the city these past few weeks belong to CommBank. I get what they are trying to do, but everything about the posters conveys nothing about a message that should be hopeful and optimistic. Why is it on this awful brown background? The font (Aachen) is a bit heavy looks better suited for a construction company.
On the other hand, the illustration on the website is nice and much more joyful. Aachen in lower case looks much friendlier and the pop of CommBank yellow brings out the voice of their campaign.
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