I really like this quote from Mind Design:
'What condition do you think graphic design in the near future?
Many small graphic design studios are working almost exclusively in the
arts and culture sector. There is nothing wrong with that at all but in
future it could be an interesting challenge to win back some ground in
the commercial sector that is dominated by marketing and make ordinary
consumer goods look better and more individual. The economic crisis
might help since big marketing budgets have been cut and more creativity
is a good alternative.'
It can be really difficult to convince commercial and arts sectors to take creative risks, and be playful and confident with their branding. When you are able to convince them of taking the plunge and try something new and creative, it is a great feeling of achievement.
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