This is an ad
by I&S BBDO for Japanese funeral home
Nishinihon Tenrei. It's not often that you see ads for this industry and especially one that is so beautifully crafted. I love the way the layers build upon each other and the translucency reminds us of how fragile life is. There are elements in this that are just very Japanese.
I don't know if this diminshes the work, but it reminds me of the album cover of Ben Lee's
Awake is the New Sleep, which is one of the most positive albums I've ever listened to. He did write those songs after a spiritual trip to India.
Images taken from
Colossal
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