For a brand that has had such a distinct image and playful image with its bottle shape, redesigning the packaging is a pretty big move. So to take an abstract and artistic interpretation of the flavours is actually quite in line with their brand image. And the results pay off with colourful designs with lots of personality.
Never have I seen such extensive and fun process!
Found at http://www.media.absolutcompany.com/en/Initiatives/ABSOLUT-REDESIGN/
Never have I seen such extensive and fun process!
Found at http://www.media.absolutcompany.com/en/Initiatives/ABSOLUT-REDESIGN/
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